Smart phones become new battleground of LBS, OEM is facing market opportunities
ISuppli company with smartphones in the next 10 years to become the strategic platform based on intelligent cell phone 2010 and OEM and after-sale market on board – use navigation system is expected to grow by 2014, nine times to increase to nearly 40 times.
Based on the expected 2010 Smartphone OEM and aftermarket on board – navigation will be shipped from 2009 800 million to income is 81 million. By 2014, output will reach 2.97 billion.
In the next 10 years, Smartphone will match the PC, software, hardware, communications and location-based services (location-based) market. According to the company, iSuppli smart phones in the past two years, he has become maps and navigation application is the most important platform.
With the map in more and more intelligent cell phone in a standard function, Smartphone map and the number of users in the sharp increase. The smart phones are rapidly, and using new location-based application may be in the future five years produce much innovative application of LBS.
The company believes that, because iSuppli:
The iPhone, apple is by far the most successful location-based battlefield, provides more than 6,000 location-based applications.
The main advantage lies in the iPhone, after-sale downloadable application navigation.
Nokia product and the Android will lead the OEM preinstalled navigation application market.
Smart phones on the market: the board – OEM for navigation aftermarket
Intelligent cell phone manufacturer can integrate navigation software, and put it into the Smartphone. This is called iSuppli company OEM cell phone on – board Smartphone navigation, similar to that used in automobile industry. Most on board – will be for navigation software is a function of intelligent cell phone manufacturer USES, and installed to the product. Therefore, the OEM or installed on board – will be on the overall navigation board – the biggest market Smartphone navigation field, mainly by pushing Nokia.
By the navigation application can also buy cell phone users in intelligent under load, iSuppli company after this manner on the board – called after Smartphone navigation. Although the area is small, but as early OviMap Nokia, after the download on board – Smartphone navigation is expected to greatly promote in 2010. In the first quarter, OviMap navigation application of 100 million downloads; despite the second quarter will have the navigation application for Nokia Smartphone to all preinstalled in decline.
Most paid on board – after-sales activities in Apples, because the navigation is not above the iPhone preinstalled its application. So far, about the overall service on the iPhone sales board – navigation, 50% of the total estimated sales are more than 29 million in 2009.
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